Interactive branding is the need of the hour for small and medium businesses (SMBs). Studies indicate that SMBs are the backbone of the economy. However, with the thriving SMB industry, the only way to gain edge and turn the customers heads is by implementing a digital branding strategy that stands out.

With digital transformation, SMBs are booming. According to IBEF, SMBs increased by a CAGR of 18.5% during 2019-20.

A website speaks for the brand. It stands as proof of the brand ideologies, culture, capabilities, and commitment. Besides, a website is a 24x7 marketer for a business. The cost incurred on website design and upgrade is undoubtedly the wisest investment.

As we move ahead in this article, let us take a close look at the website to revamp meaning.